Using Google Analytics and FranScape

How to use Google Analytics to understand your customer behaviour.

FranScape integrates directly with Google Analytics throughout the customer application, this includes our Finder and Portal. This article will guide you how to set up this feature.

1. Setting up Google Analytics

1. First you need to create a Google Analytics Account 
2. Set up your GA4 Tag.
3. Provide details of the code to FranScape by emailing us at Support@FranScape.io
4. Ensure the code is placed on your website

2. Creating Appropriate Events

An 'Event' in Google Analytics is when a Person or Computer, interacted with your website or app.

A useful application could be to measure the number of new bookings you have had through FranScape and compare this to various marketing campaigns.

To be able to do this you need to tell Google what an Event means to you.

Please see this article from Google on how to this, we recommend you watch the video tutorial.

3. Tracking bookings

A suggested Event by the FranScape team is using Google to track how many brand-new bookings are made, allowing you to assess their source and cost. This would allow you to measure the effectiveness of marketing activity.

Creating an Event for Standard Bookings

1. Log into Google Analytics
2. Select Admin
   
3. Select Events
4. Select Create Event
5. Then Create
6. Replicate this screenshot:
7. Then go back Admin and this time select Conversions
8. Select New Conversion Event and type 'Booking'
   1. Make sure you turn it on
9. Go back to Events and mark Booking as a Conversion
   

Creating an Event for Trial Bookings

1. Log into Google Analytics
2. Select Admin
   
3. Select Events
4. Select Create Event
5. Then Create
6. Replicate this screenshot:
7. Then go back Admin and this time select Conversions
8. Select New Conversion Event and type 'Trial'
   1. Make sure you turn it on
9. Go back to Events and mark Trial as a Conversion
   

4. Feast on that data!

You are now all set and can start analysing the data, here is an example of what it might look like:

In this example, in one day 23 bookings were made:

• 13 came from customers directly going to the brand's website
• 4 via a Google Search
• 4 via Social Media
• 1 was Referral from another site

We can now use this data to start testing various strategies. For example, what would be the impact of running a Paid Pay Per Click advertising campaign on our bookings?

5. Additional Tracking Options

In the table below, we have provided a list of all the URL values which relate to each stage of the booking journey, all of which can be tracked using events and conversations.